The influence of Victoria’s Secret new brand image in generating brand trust, brand prestige, brand love, and brand loyalty
نویسندگان
چکیده
This research aims to identify the influence of Victoria’s Secret’s rebranding brand loyalty by assessing its trust, prestige, and love. was conducted using a quantitative approach through an online survey descriptive statistics with PLS- SEM analyze data. The results show that Victoria's image has positive on love; trust in does not have effect loyalty, prestige love loyalty.
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ژورنال
عنوان ژورنال: DIJB (Diponegoro International Journal of Business)
سال: 2022
ISSN: ['2580-4987', '2580-4995']
DOI: https://doi.org/10.14710/dijb.5.2.2022.119-134